THE PROJECT
Eight cities. One World Cup.
A campaign built city by city.
We traveled to eight host cities to film city and celebrity montages for FIFA, alongside additional clips developed as stringouts for broadcasters to use throughout the FIFA World Cup.
Sixteen films. Eight cities. One tournament.
PRODUCTION SPECS
CLIENT
01
FIFA
LOCATION
02
Monterrey · Mexico City · Atlanta · Vancouver · New York/NJ · Philadelphia · Kansas City · Guadalajara
ROLE
03
Creative Director · Filmmaker (DP) · Editor
YEAR
04
2024
DELIVERABLES
05
x8 City Montages, x8 Celebrity Montages, x8 broadcaster stringouts for the FIFA World Cup
01 / 06
CONTEXT
A campaign built one city at a time.
FIFA needed city and celebrity montages produced across eight World Cup host cities, plus additional clips developed as stringouts for broadcasters to use throughout the tournament.
02 / 06
CHALLENGE
One methodology, eight markets.
Covering eight cities meant designing a production approach that could travel — city and celebrity montages, plus broadcaster-ready stringouts, repeated market to market without losing craft or consistency.
03 / 06
CREATIVE DIRECTION
Directed and shot on the ground, city by city.
Kiely served as Creative Director and Filmmaker (DP) across the campaign, shaping the visual approach for each market and shooting the majority of the footage personally.
04 / 06
PRODUCTION
Eight cities, on the ground.
Monterrey, Mexico City, Atlanta, Vancouver, New York/New Jersey, Philadelphia, Kansas City, and Guadalajara — each with its own city montage and celebrity montage. In Atlanta, New York/New Jersey, and Philadelphia, Kiely also edited; Kansas City was shot and edited without a separate Creative Director credit.
05 / 06
EXECUTION
Sixteen films, plus broadcast stringouts.
Eight city montages and eight celebrity montages — sixteen films in total — produced alongside additional stringout clips built specifically for broadcaster use during the FIFA World Cup.
06 / 06
RESULTS
Delivered across every market, on time.
All sixteen films were delivered across all eight host cities, ready for both branded use and broadcast, in time for the FIFA World Cup.
THE FILMS
Sixteen films across eight host cities.
CITY
Monterrey — City Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CELEBRITY
Monterrey — Celebrity Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CITY
Mexico City — City Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CELEBRITY
Mexico City — Celebrity Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CITY
Atlanta — City Montage
Creative Director · Filmmaker (DP) · Editor
WATCH FILM
CELEBRITY
Atlanta — Celebrity Montage
Creative Director · Filmmaker (DP) · Editor
WATCH FILM
CITY
Vancouver — City Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CELEBRITY
Vancouver — Celebrity Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CITY
New York/NJ — City Montage
Creative Director · Filmmaker (DP) · Editor
WATCH FILM
CELEBRITY
New York/NJ — Celebrity Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CITY
Philadelphia — City Montage
Creative Director · Filmmaker (DP) · Editor
WATCH FILM
CELEBRITY
Philadelphia — Celebrity Montage
Creative Director · Filmmaker (DP) · Editor
WATCH FILM
CITY
Kansas City — City Montage
Filmmaker (DP) · Editor
WATCH FILM
CELEBRITY
Kansas City — Celebrity Montage
Filmmaker (DP) · Editor
WATCH FILM
CITY
Guadalajara — City Montage
Creative Director · Filmmaker (DP)
WATCH FILM
CELEBRITY
Guadalajara — Celebrity Montage
Creative Director · Filmmaker (DP)
WATCH FILM
STILLS
Selects from across the campaign.
FR. 001
FR. 002
FR. 003
FR. 004
FR. 005
FR. 006
FR. 007
FR. 008
FR. 009
FR. 010
FR. 011
BEHIND THE SCENES
On the ground, city to city.
001
MONTERREY
002
MEXICO CITY
003
ATLANTA
004
VANCOUVER
005
NEW YORK/NJ
006
PHILADELPHIA
007
KANSAS CITY
008
GUADALAJARA
009
MONTERREY
010
MEXICO CITY
011
ATLANTA
012
VANCOUVER
013
NEW YORK/NJ
014
PHILADELPHIA
015
KANSAS CITY
016
GUADALAJARA
017
MONTERREY
018
MEXICO CITY
019
ATLANTA
020
VANCOUVER
021
NEW YORK/NJ
022
PHILADELPHIA
023
KANSAS CITY
024
GUADALAJARA